It’s full of it
Besides the word free, there is probably no stronger tool to
influence new customers to use your business product or service
than testimonials from past customers.
As long as you provide an outstanding product or service, most
customers are delighted to provide you with their endorsement.
Unfortunately, most businesses don’t implement an actual
procedure to systematically get testimonials.
The natural reluctance to […]
When time is managed wisely, it brings forth a spirited
attitude that we so much desire as human beings. There is not a
single person in the entire world that can say “I hate feeling
good about myself.” If there is such a person, don’t bother to
read this article. Well, if you missed the point here, let […]
Don’t turn your search for the perfect name or tag line into a
popularity contest! Two instances of this have crossed my path
recently.
First, someone I know asked people to vote on the best title for
a forthcoming book. That’s unwise, because what people say they
like in a book title:
* Doesn’t necessarily distinguish the book from others […]
Another dilemma that often comes up when planning a wedding is
who will walk the bride down the aisle. Although traditionally
it’s the father that does this, the plethora of step-families
has made it a more difficult decision. This is especially true
when the step parents have been in the children’s lives for a
long time.
Breaking tradition
A bride that has […]
I’ve been thinking a lot lately about something Marianne Williamson said in one of her lectures (I recently bought a 4 CD set of some of her live speeches called “Letting Go and Becoming”). She talks in one of her speeches about how it is becoming necessary for us to seek an equal balance of […]
Pu-Erh Tea originates from the Yunnan province of southwest China and has been drunk there for it’s medicinal and health benefits for literally thousands of years. Its historic significance is highlighted by the fact that bricks of Pu-Erh tea were once used as “currency” between the wild nomadic tribes north of the Great Wall of […]
My beloved car had just blown its engine, pregnancy was making
me crazy, and we had no money in our pockets (or anywhere else).
When I slammed our front door, I knocked the only plant I had
managed to keep alive all season off the windowsill. Just as
the pottery hit the floor and cracked, […]
Just how important is golf fitness and exercise to a golfer today in the modern game? Can a good amateur or even professional golfer do without it and still maximize their potential?
Will they still be able to enjoy their game and see constant improvements or at least consistency in their quality of play?
Those golfers who […]
Most of us take summonses for jury duty seriously, but enough people skip out on their civic duty that a new ominous scam has surfaced in the last several years. This new “jury duty” scam is the latest in a series of identity theft “phishing schemes”. Fall for it, and whammo, your identity has been […]
Copyright 2006 Pawel Reszka
Google has come a long way since 1998. Wall Street values Google
at over 100 billion dollars and that makes the company the
biggest media company. Google’s search engine has become the
most used search tool in the world and provides effective
contextual advertising system for small and medium business
owners. The company also has an income […]