It’s full of it
Besides the word free, there is probably no stronger tool to
influence new customers to use your business product or service
than testimonials from past customers.
As long as you provide an outstanding product or service, most
customers are delighted to provide you with their endorsement.
Unfortunately, most businesses don’t implement an actual
procedure to systematically get testimonials.
The natural reluctance to […]
I have a list of articles that I intend to write, and I think it’s on my roll-top desk but I’m feeling too lazy right now to retrieve it.
So, I’m wracking my brain, instead, trying to conjure up what I’m going to compose, next.
Stupid, don’t you think?
Of course it is, but it’s exactly what we […]
Competence is your knowledge and ability in a particular subject area. Competency can be real, perceived, or imagined. True competence comes from life-long learning and experience that gradually taught you what you know. Perceived competence comes from other people judging you based on external factors and their experiences with you.
A study […]